Odd Notion is an award-winning branding studio helping small teams launch brands that benefit people and the planet.

>What's one thing that makes your business unique?
We can launch your online business to the world in 14 days :). From business idea to a digital platform.
 
>What are some core business areas that you’ve improved during your time in Accelerator?
When I started my EOA journey, our business lacked the foundational structure it needed to scale. We had no meeting rhythms, our core values existed only on paper without real actionability, and our team accountability structure was essentially nonexistent. That's when I discovered Traction and began implementing its principles. The transformation was remarkable—within a few months we had clarity around everything from our core values to how our team operates. Combined with insights from Scaling Up, these resources became the blueprint for building a stronger foundation. Since joining the Accelerator program, I've been able to establish or significantly improve all of these core business principles, and the impact on both my growth as a founder and the business's trajectory has been essential.

>Since joining Accelerator, how much has your annual revenue changed?
Increased 26-50%

>And you recently entered into a Strategic Alliance Partnership with the chapter, right?
Yes! We’d love to speak at your Forum (contact info: eleazar@oddnotion.com)! Here are some potential topics:

• How small businesses can use branding to rise to the top

• The proven impact of branding

• When is it time to rebrand?

• Do you need a new website?

• You don’t have a marketing issue—it might actually be a branding one

• What should you budget for branding?

• Should you rebrand in-house or hire an agency? Here’s why it matters.

• Brand Personas: Defining your customer

• Using branding to enhance company culture

• How to make your business stand out in a world of bland

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