Equinox Business Law Group: Fractional General Counsel
Mission
At Equinox, our mission is to give business leaders the freedom and confidence to take their business boldly forward with legal counsel that works alongside you, not against you.
COMPANY OVERVIEW
Equinox is changing the way businesses engage with legal counsel. Forget the old-school model of unpredictable bills, slow response times, and lawyers who say “no” more than “this is how.” We’ve built a legal experience designed for entrepreneurs that is fast, proactive, and aligned with business growth goals at the center.
Our Fractional General Counsel Service model provides you with a team of business-savvy attorneys for a fixed monthly cost. You’ll get strategic counsel that builds legal infrastructure to proactively avoid issues and a team to handle the day-to-day firefighting of issues when necessary. Just like fractional experts for finance or HR, now you can tap into the power of law on your team, without adding to headcount and without the sticker shock.
With Equinox, you set the priorities and the budget. We will build a personalized legal plan that fits your business and your vision. Plans start at $2,500 a month.
Equinox’s Promise:
Built for entrepreneurs: Your business, your priorities. Whether you need light-touch support or daily strategic input, we tailor the plan to fit your business.
No surprise pricing: Predictable, transparent monthly cost.
Risk-free: Cancel anytime if it’s not the right fit.
Ready to experience legal counsel that meets you where you are? Take our Legal Health Check and see how Equinox helps you scale boldly with confidence.
Practice Areas:
As your Fractional General Counsel, we work alongside you as both a trusted legal partner and a strategic collaborator. We get to know your business, your journey, your goals, and how you prefer to approach risk, so we can support you with guidance that truly fits. Together, we navigate everything from everyday contracts to big‑picture growth decisions, giving you the clarity and confidence to move forward with purpose.
Corporate Governance
Employment
Contracts
Leases
Estate Planning
Succession Planning
Mergers and Acquisitions
Trademarks and Copyrights
Real Estate
Data Privacy
Insurance Review
Risk Assessment
Training in Key Risk Management Areas (Employment, Contracts, Data Privacy)
Equinox attorneys are licensed in Oregon, Washington, Idaho and Colorado.
TESTIMONIALs
“Equinox Business Law is a unique model; it is a fixed-price general counsel agreement where for one monthly fee we have attorneys available as if they were on staff FTEs. We navigated COVID with them, circumvented litigations, dealt with non-payments, challenging HR situations, and overall compliance, I think their services are crucial for the success of any business.
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“Having access to the Equinox team and their prompt availability makes it easy for us to approach them for reviewing new agreements, statements of work, proposals, or contracts. It has now become our standard practice to have the Equinox team review these documents before moving forward.”
EO Member Benefits
Kickstart your legal strategy with our Legal Health Check, a quick, powerful way to uncover risks and opportunities in your business. Then, dive deeper during a complimentary one-on-one strategy session with Michelle Bomberger, EO Seattle Member and Equinox Founder & CEO. You’ll walk away with personalized insights from someone who understands the entrepreneurial journey inside and out. Email michelle@equinoxbusinesslaw.com or schedule directly via Bookings.
Join the Equinox monthly newsletter for practical legal insights, founder‑focused resources, and early access to tools designed to help you run and grow your business with confidence.
For EO Portland members only, get access to our Quarterly Legal Updates. These Updates break down new and emerging federal, Washington, and Oregon laws in a way that’s easy to understand. Each update includes practical next steps so you can confidently adapt your business to stay compliant and ahead of risk.
To receive our Quarterly Legal Update please email marketing@equinoxbusinesslaw.com.
FORUM TOPICS
Invite us to speak at your Forum (contact info below)! Here are some potential topics:
Think Like a GC: Make Faster, Safer Decisions Every Day. A practical framework for everyday calls under uncertainty—so you move fast and avoid avoidable risk.
Employment Law in Motion: What’s Changing & What to Do Now. Cut through the noise; know what’s new, what’s next, and the exact steps to stay compliant while scaling.
Contracts, Decoded: Turn Legalese into Leverage. Translate boilerplate into business advantage—terms that win deals, protect margin, and speed approvals.
Build Your Legal Moat: Infrastructure as a Competitive Edge. The owner’s playbook for contracts, insurance, and governance that reduce friction and raise enterprise value.
Why Every Scaling Company Needs a General Counsel. How a business first counsel changes outcomes—fewer fire drills, better deals, more confidence.
Intellectual Property That Works. Protect brand, code, and content with pragmatic IP moves that support revenue, partnerships, and exits.
Planning for and Managing Successful M&A: The Owner’s Buy/Sell Playbook. From LOI to close—what to negotiate, what to check, and how to keep momentum without missing red flags as a buyer or seller.
Succession, Not Chaos: A Practical Plan for Your Next Chapter. Derisk leadership and ownership transitions with governance, agreements, and communication that stick.
Estate Planning for Entrepreneurs: Shield Your Business, Protect Your Family. Align wills, trusts, and operating agreements so personal plans don’t unintentionally unwind the company.
Quarterly Legal Radar: What’s New, What Matters, What to Act On. A concise brief on the changes that affect owners now—plus recommended actions.
Meet Michelle Bomberger, founder & ceo of equinox business law group pllc
Michelle Bomberger is the Founder & CEO of Equinox Business Law Group. She founded Equinox 20 years ago on the premise that all businesses deserve to have a Chief Legal Officer on their team that gives them the confidence to "Go Boldly into the Unknown".
Prior to founding Equinox, Michelle worked as a consultant at Ernst & Young and in Internal Audit at AT&T Wireless. She and her husband also owned restaurants in the Bellevue, WA community. Her experience as a business owner and entrepreneur gives Michelle unique insights into the emotional and practical aspects of owning a business, and how important legal infrastructure is to growth and success.
Michelle attended undergraduate at the University of Notre Dame, graduating with a business degree and went on to graduate school at Northwestern University for her MBA and law degrees.
Michelle is an active member of Entrepreneurs’ Organization and serving as President of the Seattle Chapter for the FY 25/26. She also has served on the Board of Directors for Bellevue LifeSpring and Youth Theatre Northwest, both with a mission to support youth and families in the community.
Outside of work, Michelle enjoys cooking, horseback riding, and reading. She and her husband, Matt, enjoy travel, food, and wine. She has two young adult children, Daniel, and Kyra, who both attend university in Atlanta.
Contact: michelle@equinoxbusinesslaw.com