Mission

Odd Notion exists to make purpose popular by helping responsible brands launch and scale.

Take Me to Odd Notion

Overview

Odd Notion is an award-winning branding studio helping small teams launch brands that are looking to make a big impact.

We don't just create static brand guidelines—we build dynamic brand systems that evolve with your teams while maintaining brand integrity.

See Work Samples
 
 
““Working with Odd Notion on our rebrand was a transformative experience for Thaan Charcoal. Their team guided us through a thoughtful, intentional branding process that helped us clarify who we are, who we serve, and how we want people to feel about our products. The results have been dramatic—our customer engagement has soared, especially among chefs and restaurants, and our revenue has quadrupled since the rebrand. Odd Notion’s attention to detail, from color choices to visual storytelling, brought our values of sustainability and togetherness to life in ways I never imagined possible. I’m grateful for their partnership and highly recommend them to any business looking to elevate their brand.””
— Toby Roberts, Founder at Thaan Charcoal
““Working with Odd Notion was a fun and streamlined process for Dare’s rebrand. Their “sprint approach” pushed us into not overthinking decisions on our branding and trusting their professional expertise to be decisive in a short time period. We chose Odd Notion for their forward thinking and cutting edge graphic aesthetic, let alone being local and prestigious. Dare’s brand is now a true reflection of the whole company, our attitude and style. We are kindred small businesses, both starting in 2020 and feel like we’re peers in our respective industries. We are now confident in taking the brand and collateral to continue over time, supporting future business growth.””
— Anyeley Hallova, Founder at Adre
 
 

Forum TOpics

We’d love to speak at your Forum (contact info below)! Here are some potential topics:

  • How small businesses can use branding to rise to the top

  • The proven impact of branding

  • When is it time to rebrand?

  • Do you need a new website?

  • You don’t have a marketing issue—it might actually be a branding one

  • What should you budget for branding?

  • Should you rebrand in-house or hire an agency? Here’s why it matters.

  • Brand Personas: Defining your customer

  • Using branding to enhance company culture

  • How to make your business stand out in a world of bland

Conference Room Availability

We are happy to host small groups!

  • Forum Meeting: Yes

  • Accelerator Meeting: Yes

  • EO member company staff/team meeting: Yes

  • Seats available: 6-12

  • Address: 714 NW Glisan St.

  • Contact: hello@oddnotion.com

 

Meet Eleazar Ruiz, Founder + CREATIVE DIRECTOR

Eleazar Ruiz is a seasoned creative professional with extensive experience in design and project management. As the Founder and Creative Director of Odd Notion since November 2019, Eleazar has led various projects while also serving as a Board Member for B Local PDX, focusing on connecting Certified B Corporations in Oregon and Southwest Washington. Additional roles include judging for the 2025 PRINT Awards and The Webby Awards, showcasing a commitment to social impact and digital arts. Prior experience encompasses positions as Partner and Creative Director at Pedestrian Coffee, and Senior User Interface and Graphic Designer roles at multiple organizations, including Faithlife and WildTangent. Eleazar holds a Certificate in Graphic Arts from Central County Occupational Center.

Contact

Eleazar Ruiz
eleazar@oddnotion.com